Don’t Be Boring

[Verse 1] Oh, well imagine, You’ve spent hours on copy and nobody’s stoppin’ to read it. No, they scroll past instead, They ignore what you said, ‘cause you wrote it like everyone else did. [Pre-Chorus] "What a wonderful offer!" Says a marketer showing his screen to his team. "And yet, what a shame, What a shame that your sales page sounds like a meme." [Chorus] I chime in with a "Haven’t you people ever heard of making a hook that lands?" No, it’s much better to grab their attention fast, Or they’re gone in the very next scan! I chime in, ""Haven’t you people ever heard of making a hook that lands?"" No, it’s much better to tell a real story, Or they’ll never give you a chance. [Verse 2] Well, in fact, If you look at the data, it’s clear that the clicks start to fade. This calls for a change! So ditch all the jargon and write something brave. Oh, well in fact, If you look at the data, it’s clear that the clicks start to fade. This calls for a change! Make ‘em feel something before it’s too late! [Chorus] I chime in with a "Haven’t you people ever heard of making a hook that lands?" No, it’s much better to grab their attention fast, Or they’re gone in the very next scan! I chime in, "Haven’t you people ever heard of making a hook that lands?" No, it’s much better to tell a real story, Or they’ll never give you a chance. [Bridge] The headline’s weak, The C T A’s bleak, Your copy’s dry, Your audience freakin’ fell asleep! Change it up, Make it bold, Make ‘em feel the words you sold! [Final Chorus] I chime in with a "Haven’t you people ever heard of making a hook that lands?" No, it’s much better to grab their attention fast, Or they’re gone in the very next scan! I chime in, "Haven’t you people ever heard of making a hook that lands?" No, it’s much better to tell a real story, Or they’ll never give you a chance. [Outro] Your words should hit, Your words should shine, Your story sells, Don’t be boring this time.